WHAT I DO

Develop thoughtful, sound strategy.

Connect that strategy to consistently great creative.

Optimize user experience and activate a response.

Inspire others while advancing a winning culture.

EXPERIENCE & EXPERTISE

12 years of agency experience as a Copywriter and Creative Director

Multi-channel expertise: website, video, display, online demo, email, direct, social, retail, magazine, radio

Relentless focus on driving response for world-class brands across acquisition, retention and loyalty initiatives

Highly skilled at developing sound content strategy and optimizing user flow

5 years supervising copy direction and execution of writers

7 years pitching and presenting creative to clients

WORK

New Control Direct & Digital | Chicago, IL                         

Creative Director: 2014-Present

·  Lead a team of 10 creatives with over $6 million in forecasted 2015 revenue

·  Extensive experience presenting work to clients including Visa, Chase, PNC, Southwest Airlines, Bank of America, AAA and WellPoint

·  Responsible for management, development and annual review of writers, designers and studio

·  Provide thought leadership across the agency on digital trends, creative best practices and process

·  Develop strategy and supporting materials for product launches, positioning and messaging exercises, quantitative and qualitative research, research, RFPs and other high-level initiatives

Associate Creative Director: 2011-2014

Copy Supervisor: 2008-2011

Senior Copywriter: 2006-2008

Douglas-Danielle / TransUnion Marketing Services | Chicago, IL                         

Copywriter: 2003-2006

·  Lead writer responsible for creative conception and development of copy

·  Projects ranged from DM packages, brochures and inserts to websites, landing pages, emails and banners

·  Concepted the design of and wrote all new copy for Summer’s Eve website

·  Clients included Bank of America, Fifth Third Bank, First National Bank of Omaha, Nationwide, and Summer’s Eve

Freelance: 2002-Present

Logo design: River North Gym, a high-end fitness center in downtown Chicago; Chicago High School Classic, an annual high school all-star basketball game; Windy City Athletics, a Chicago-based basketball company; Muay Thai Fightclub; Deerfield Young Warriors, a youth basketball program

Direct mail: My401kPro.com, a 401(k) management service; Darwill, Inc., a full service printing/direct marketing company; Hope for the Silent Voices

Full Package Athletics | Northbrook, IL                              

Director of AAU Travel Teams: 2002-2004

Responsible for recruitment, placement, organization and scheduling for 22 girls’ and boys’ travel teams ranging from 5th-11th grade (over 200 kids). Also coached travel basketball for 11 years.

EDUCATION

Bachelor of Journalism in Advertising, 2002

University of Missouri School of Journalism